Location-Based Social Media Marketing for Small Businesses (ipad accessories)

More info…

Location-based Social Media Marketing for Small Businesses

Location, location, location: it’s vital in property sales (and late-night comedy monologues). And if you play your cards right, location-based social media services can help you spread awareness of your business and drive customers to your door.

The check-in feature at Facebook exemplifies location-based social media use at its simplest. When you check in on Facebook, you’re just telling your Facebook Friends “Here I am!” Google+ and Yelp up the ante by encouraging users to leave reviews.

Other social networks are completely built around location-based services. They turn the process of checking in at various locations into a real-world game, complete with points, achievement badges, leaderboards, and the ability to win rewards and discounts at participating locations.

Foursquare’s Swarm specials work best when big events are occurring nearby.

The biggest practitioner of gamified check-ins is Foursquare , but it has plenty of company. Scvngr , for example, puts a twist on the concept by asking users not only to visit specific places, but also to complete specific challenges.

To read this article in full or to leave a comment, please click here

Be Sociable, Share!
This entry was posted in Game Accessory Designs. Bookmark the permalink.

Leave a Reply